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About the course:
The Creative Copywriter Academy – The Freelance Copywriter Kickstarter course is designed to help you kickstart your freelance copywriting business. You’ll learn everything from how to craft winning pitches, create clear and compelling copy for all types of clients, charge attractive rates, stay motivated and productive, and manage your finances in a way that sets you up for continual success. We’ve also included bonus sections on ethical decision-making, marketing yourself effectively as a freelancer, and understanding the legalities of running a freelance business. With comprehensive video tutorials, hands-on exercises, resources and guides, plus plenty of valuable advice from experienced creative professionals—you’ll be energized to take this exciting journey into professional freelance copywriting!
In this course we want to provide a deep dive into the intricacies of mastering the craft of copywriting. We’ll cover topics such as generating creative ideas that connect with customers, understanding customer messaging and tone, structuring persuasive copy, using search engine optimization to boost visibility, editing for impact, proper formatting techniques, and more. We’ll also include in-depth tutorials on how to use popular software like Adobe InDesign and Photoshop to create engaging visual content that will help convert leads. Plus you’ll learn how to implement effective feedback systems so you can ensure your projects meet–and exceed–your clients’ expectations every time.
