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About the course:
The Badass B2B Growth Guide course is an online learning program specifically designed to help B2B marketers increase leads and drive revenue growth. Through this course, you’ll learn strategies and tactics that have been proven to work in the world of B2B marketing. You’ll learn how to build effective lead generation campaigns, craft compelling content, create effective email outreach strategies, optimize landing pages for maximum conversion rates, and track performance with data-driven metrics.
You will also develop skills related to targeting the right prospects for your business, understanding customer personas and buying cycles, launching campaigns on various channels (including social media), tracking success metrics, running A/B tests and much more. By the end of this course, you will have a powerful toolkit of tactics that can be used to drive growth for your business.
In addition, this course also offers case studies and best practices from leading B2B brands so that you can learn from their successes (and failures). All of the strategies and tactics taught in the course are designed to help you make informed decisions about how to grow your business efficiently and effectively.