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About the course:
Stephen Floyd – Search Marketing Institute – The 3 Pillar System course is designed to provide a comprehensive introduction to search marketing and the tools and techniques used to succeed in this industry. This course introduces students to the basics of search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, link building, keyword research, and more. With step-by-step instructions and clear explanations of key concepts, this course helps students develop a solid understanding of the fundamentals of search marketing.
The three main pillars that form the foundation of Stephen Floyd’s system are: keyword research, targeted content creation, and link building. The course starts by teaching students how to research keywords related to their industry or product. They will learn how to use various tools such as Google Keyword Planner and SEMrush to determine the most relevant keywords for their aim.
Content creation is the second pillar of Stephen Floyd’s system. It is important to create content that is engaging, informative, and optimized for key search terms. Students will learn how to write effectively for both humans and search engines, as well as how to identify potential topics that are likely to be popular with their target audience.
Finally, link building is the third pillar of Stephen Floyd’s system. This important aspect of search engine optimization involves finding authoritative websites that can act as additional sources of information for further research and linking back to your own website.
