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About the course:
Our designers are laser-focused on simple actions that generate big reactions. Our students will create powerful offers, improve their marketing/sales system, and do real work.
Generic courses tend to focus on a particular skill, such as marketing or sales, but neglect the most important aspect: the value of the product/service. This leaves designers clueless and unable to understand why things don’t work. To succeed in the design industry, you must learn the “full-stack” — five layers of interconnected understanding that are built on top of one another.
- Entrepreneurial awareness — Value mastery, market differentiation
- Offer Building — Packaging and messaging.
- Lead generation — Websites, funnels, bookings, free & paid traffic
- Sales mastery — Strategy, proposals, and reports
- Business processes — Tools and systems, workflows, metrics, and systems
Become specialist design entrepreneurs
This designer is very rare, accounting for only 1% in the industry. They are focused on creating market value and providing clarity and simplicity to those they can most serve. They are more interested in their business than they are in it. They won’t be on social media talking unless they are pitching a business that they can help. They see the business clearly and are always winning.