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Paid Social Facebook & Instagram Ads course is designed to walk learners through the entire process of creating & executing a paid ad campaign on Facebook & Instagram. The course covers topics such as targeting, budgeting, bidding, copywriting, creative best practices, optimization and more. Learners will be able to understand how to use various features in Facebook & Instagram Ads Manager platform as well as how to create effective ads that can reach their desired audience. In addition, students will gain an understanding of how analytics can help them measure the success of their campaigns and optimize for future campaigns. After completing this course, individuals will have the knowledge needed to launch their own effective social media advertising campaigns on Facebook and Instagram. This course is ideal for those who are new to digital marketing or want to increase their knowledge of paid social media advertising. It is a great way to learn how to effectively use the platforms and create successful campaigns that will reach their desired audience.
By the end of this course, learners will be able to:
-Understand how Facebook & Instagram Ads work
-Set up effective targeting for their ads
-Create high-converting creative content
-Optimize their campaigns for maximum results
-Analyze and measure campaign success using analytics tools
-Develop strategies to improve future paid social campaigns
With this course, you’ll get an in depth understanding of the features available within the Facebook & Instagram Ads Manager platform as well as key digital marketing principles such as targeting and budgeting.
