About the course:
Neville Medhora’s Copywriting Course is an easy-to-follow course designed to help students learn the fundamentals of great copywriting. He provides step-by-step instructions for perfecting headline writing, crafting compelling stories and writing powerful calls to action that compel readers to take action. The course also covers important topics such as search engine optimization (SEO), keyword research and using social media in your copywriting campaigns.
The course includes over 30 video lessons on topics ranging from how to craft the perfect elevator pitch, how to write a white paper, and even more advanced concepts like understanding buyer psychology and creating effective customer journeys. Neville provides real world examples, shareable templates and other resources to make it easier for you to learn and apply the concepts in the course.
The course also includes a comprehensive library of copywriting examples from top professional copywriters, so you’ll be able to review their work and incorporate their techniques into your own writing. Plus, there are plenty of activities throughout the course that will help reinforce your understanding of the material.