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About the course:
This course provides a comprehensive view of how marketing can be used to influence consumer behavior, and how to use psychology and behavioral economics in the development of effective marketing strategies. You’ll learn the basics of psychology and behavioral economics, as well as their potential implications for businesses. We’ll cover different types of psychological and economic theories, how to combine them for optimal results, and more.
Throughout this course you will gain a deeper understanding of customer behavior and motivations, look into various aspects of decision-making processes from both an individualistic and social perspective, explore situational context in relation to consumer behavior, develop new models for predicting consumer responses based on past research data, examine the relationship between consumer attitudes and behaviors across cultures, and discover how to use behavioral economics in marketing practices.
At the end of this course, you will be able to understand consumer behavior in a variety of situations, predict consumer responses for various products or services, and develop successful strategies utilizing psychology and behavioral economics. You’ll also be able to apply psychological theories to real-life scenarios and have developed an ability to think critically about customer behaviors. Additionally, you will have enhanced your skillset by acquiring knowledge on communication techniques for presenting effective promotional campaigns.