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About the course:
- Measurement Marketing Academy 2022 course will provide students with an understanding of basic marketing concepts, a comprehensive overview of industry-leading measurement and analytics tactics, and the skills necessary to effectively and strategically analyze data in order to improve marketing efforts. Students will learn about key topics, such as how to measure ROI for online campaigns, track user engagement on websites, assess customer lifetime value and more. They will also gain hands-on experience working with cutting-edge digital tools like Google Analytics, Adobe Omniture and Salesforce Marketing Cloud. In addition to lectures from experienced professionals in the field, this program offers practical exercises that allow students to apply their skills in real business situations. At the end of the term, participants in Measurement Marketing Academy 2022 course are expected to have a thorough knowledge of how to measure and optimize marketing efforts for maximum results. They should also have a solid understanding of industry-leading analytics tools, as well as the ability to interpret data in order to make informed decisions that will support their marketing objectives. In short, this course equips students with the skills needed to analyze and evaluate complex data sets and become valuable contributors in any digital marketing organization.