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Download Inbox Hero By Laura Belgray
Emails are your most powerful tool for getting your audience to pant, drool, and joyfully fork over fat cash for everything you sell.
Here’s how you can INSTANTLY sharpen yours.
Get opened. Get read. Get paid.
Instant ROI: $2,183 in sales from my very next email!
My writing instantly improved with the very next email I wrote. In fact, the very next email I wrote after going through Inbox Hero brought me $2,183 in sales. That email only took me about 20 minutes to write. The second email I wrote after that netted me a handful of potential clients who were hiding in my list. Translation = even more money.– Chris Orzechowski, Email Marketing Strategist & Copywriter
Imagine being able to crank out emails that…
- Stand out from all the dreck (and even the very best stuff) in someone’s inbox
- Build lasting know, like, trust, and hot business lust in your subscribers
- Get readers reaching, even running for their credit cards
- Position you as a leader and an authority — no wait, a GOD
- Get people so excited, they open your messages the second you appear in their inbox
- Pop with personality and riveting stories from your everyday life…in a way that brings clear value to your reader
- Prove so dangerously entertaining that people walk headfirst into poles while reading them….But even with temporary brain damage, they’ll remember one thing: YOU.
“I love you so much from your emails, I want to buy whatever you offer.”
That’s the kind of reply you’ll start getting from your emails when you use the techniques in Inbox Hero. Even if you have nothing to sell yet, you’ll have an audience champing at the bit to buy when you finally do.
Here’s the makeover-style email marketing course…
…That’ll get you thinking like a swift, brilliant email copywriter.
(Just by soaking up the glory of before-and-after email examples — over 100 pages’ worth!)
Plus, you’ll get Story Hero—the email storytelling superclass.
This video training will show you how to tell stories that rivet your subscribers, bond them to you, and warm them to whatever you sell.
In this easy-to-digest guide, you’ll learn how to..
- Be more concise
- Clear out all the “verbal bubble wrap” that’s burying your powerful message
- Paint vivid pictures with your words
- Create tantalizing cliffhangers within your emails
- Stop impatient, speedy, skimming eyeballs
- Get a hurried reader to willingly go back and re-read more carefully
- Speak commandingly without being pushy
- Leverage simple formatting tricks that grab the reader’s eye (and brain)
- Give CTAs extra urgency (hint: it’s all about the specifics – see the Supergoodie Silverlake email)
- Reverse-engineer an email you love and replicate its success – without actually copying
- Get buyers jumping at a high-ticket offer in under 26 words
- Get subscribers who “never write back to anyone” to write back to YOU – and why that matters
- Warm up readers to any promotion, even one that wouldn’t naturally be “on brand” for you
- Weave in powerful social proof without seeming like a braggy blowhard
A peek inside:
Soak up “a-ha”-inducing, side-by-side makeovers and “reverse makeovers” of all these email examples.
New coach with a (free) offer
Coach welcome series email
Quiz software business (SAAS) welcome email
Real estate agency welcome email
New podcast episode email
The personal-brand e-commerce welcome email
Vintage clothing store everyday promo email
What’s a reverse makeover?
The super-short, high-ticket sell email (AKA the $17k, 26-word email)
The welcome sequence “engage with me” fun facts email
Teaser to blog post
The affiliate launch warm-up email
The “straight sell” (sort of) email
The “straight sell” (sort of) email 2
The going-on-hiatus email
The boring legal email – made FUN
The start-of-launch “whip up desire” email
The “check me out, I’m on a podcast” email
The “Share My Sh*t” swipe email
The “What should I do with this rando story” email
The thought-piece email
The “why you should stick with us” confirmation email
The daily (or frequent) newsletter not “selling” anything
The “everyday details of life” used as a teachable email (also, affiliate promotion)
The Inbox Hero Simple Framework
Inbox Hero Checklist
Just buy this!
Before I worked with Laura, nobody read my emails and now I get so many emails back telling me my emails are the only ones they read! This is a no-brainer!– Lisa Johnson, Passive Income Queen
What’s in it? You get…
THE INBOX HERO EMAIL COPYWRITING COURSE
(A GORGEOUSLY READABLE, DEVOUR-IN-ONE-SITTING PDF)
- Over 100 pages of point-by-point, detailed email breakdowns (PDF format, read it on your screen or print it, bind it, laminate it, keep it on your desk for always and give it to your grandchildren….Who will teleport to you to ask, “What was email, Memaw/ Grandpappy?”)
PLUS…THESE RESOURCES!
- The super-simple, “OK, I can do this” 9-step email framework, from subject line to “ps.” Use it to get in the flow when you’re stuck for what comes next.
- The ULTIMATE checklist to make every email an EFAB (Email From A Bestie) and an ETS (Email That Sells) before you hit SEND!
28 must-check-off items broken into categories:
• Subject Line
• Preview Text
• Greeting
• Start of Email
• Tone
• Economy/ Clarity
• Punch, Personality, Storytelling
• Readability - 21 Ways To Write Better Emails: A printable desk reference guide. Or, bookmark it in your browser
PLUS: You get Story Hero!
Learn to tell stories that get your emails devoured and your offers snapped up!
In this 2-hour video training, you’ll learn:
- The Art of The Start: How to jump into a story so we’re gripped from the get-go
- The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together
- Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too
- Rhythm changes. (See what I did there?)
- “How do I use dialogue and spoken lines?” ME: I’ve got you.
- Humor, or which words add the yuk yuks
- Length. How long is too long?
- The difference between a “who cares” anecdote and a real story
- How to make a story “email appropriate”
- Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?
Video, text, audio – consume it the way you learn best!
You’ll get:
• The 2-hour recorded Story Hero video training, including q&a portion at the end
• All 112 presentation slides, containing links to the full versions of all the example emails
• The full presentation transcript
• The audio-only version so you can listen to it on the go
• Future bonus resources. If I beef it up (along with the price), you get the upgraded version!
Learn to tell stories that get your emails devoured and your offers snapped up
People are signing up for my highest-tier coaching—all because of the stories in my emails!
Story Hero is an incredible product and the lessons were immediately applicable. What makes it so special is that it helps you bring the real you to the table; it helps you–the real you– connect with your audience.
Its practical tips get so many replies to my emails now and people are asking to sign up for my highest-tier coaching package, right after I raised the price—all because they’re loving the stories I tell in my emails!
Best of all, the training is so much fun to watch and I take new notes every time I review it! Anyone who wants to sell, engage, entertain, or inform by telling stories–and who want to sound like themselves when doing so–should take out their checkbook (do people say that anymore? Heck–do people even DO that anymore?) and purchase Story Hero pronto!
– Olu Burrell, Coach, Consultant, Copywriter
These copy makeovers are email game changers!
Where ya been all my life, Inbox Hero?! If Inbox Hero was a book on my shelf, it’d be dog eared within a few days. I’m going to use this thing every day for the rest of my life. These copy makeovers are email game changers. Thank you, Laura!
– Rachael K. Albers, Branding Expert and Star/Creator of “Awkward Marketing”
I’m going to print this baby out & always have it on my desk. It’s GOLD.
Out of the dozens of unfinished courses sitting in my dusty email folders, this is the only course I’ve completed—scratch that—DEVOURED in one sitting.
Laura makes me LOVE writing to my people and they love me even more for it. Seeing before and after transformations is such a brilliant way to showcase how a few nips, tucks and plumparoos can turn my internet acquaintances into internet besties.
The welcome sequence email was my favourite of all and I’m going to implement that ASAP.
– Sadra Sarfraz, Sweetographer (Baking Photographer)
Inbox Hero delivers the gems from the very beginning (and doesn’t stop!)
Laura is a copy SHERO — and Inbox Hero saves the day! As soon as I started going through the course, ideas popped into my head like popcorn kernels bathing in hot canola oil. Unlike other courses where you have to dig for the “good stuff,” Inbox Hero delivers the gems from the very beginning (and doesn’t stop!). The course made me feel like Laura was sitting at my desk showing me exactly how to level-up my emails. And the variety of real-world email examples made the guidance practical and easy to implement.
– Marietta Gentles Crawford, Writer and Personal Brand Strategist
50% open rate using a subject line that came to me from Inbox Hero!
Thanks in large part to your emails and courses, I’m ending the year with a small, but growing email list that has a 40% open rate (I even got past 50% once using a subject line that came to me as I was working through inbox hero)! And I’m amazed that my open rates have actually gone up as the list has gotten larger — I have to assume it’s because the quality has improved.
– Graciela Rasor, Human Design Expert
Sales are up, up, up!!
Inbox Hero was by far my best investment in 2020. I never had anyone reply to my emails and tell me they can’t wait for my next email. Now it happens almost every time I send an email to my list (and it’s not my mother replying).
People email me to see if I’m okay if I miss a day!
Open rates are 50% + on most messages.Sales are up, up, up!! Thank you, Laura Belgray!
Ted Prodromou, America’s Leading LinkedIn Coach
What a before and after!
Two things, people:
1. I never emailed a soul until I worked with Laura. Now I have people telling me they actually have a folder in Gmail with my name as the label so they can save my emails.
2. Story Hero [the companion course] is so good that I’m spending this Sunday with it again.
– Reese Spykerman, Website Conversion Strategist (and Money Finder)
Instant ROI: $2,183 in sales from my very next email!
I’ve had a lot of success in my career as an email marketer. I’ve written thousands of emails for my clients and for my own businesses. I thought I reached a point where I ‘knew it all.’
Well, I was wrong…
Inbox Hero is an incredible program. My favorite part was not only seeing the tweaks/changes Laura made to the emails she critiqued… but also being able to see inside her head into WHY she made the changes that she did. That’s real magic here. She doesn’t just give you templates or formulas: she teaches your brain how to speak and think in ’email.’ She gave me new ideas and new techniques that I’ve never seen anyone use before. And… they work like crazy!
My writing instantly improved with the very next email I wrote. In fact, the very next email I wrote after going through Inbox Hero brought me $2,183 in sales. That email only took me about 20 minutes to write. The second email I wrote after that netted me a handful of potential clients who were hiding in my list. Translation = even more money.
I think it’s safe to say I got an immediate ROI.
This is one program I know I’ll go through again and again. If I ever start to feel like my emails are getting flat, I know Inbox Hero will save the day.
– Chris Orzechowski, Email Marketing Strategist & Copywriter
Warning to your brain: a massive flood of ideas is coming!
Devour my best email writing secrets to:
- Stop being boring and samey
- Write “must-open” subject lines
- Whip up hot desire for something before you sell it
- Get subscribers to celebrate – and amplify – your wins
- Appeal to the potent human desire for connection with one single word
- Fuse your most random stories to a highly satisfying takeaway – so readers are never left wondering, “What’s the point?”
- Leverage the “first glance” trick for higher open rates (that even most top marketers don’t know)
- Tell stories that stick and keep us reading down to the bottom
- Be unforgettable – literally (leave this one thing out of your email, and readers might have no idea who you are)
- Segue gracefully from a random story to a pitch that sells
- Weave in powerful social proof without being a braggy blowhard
- Create intimacy that makes your reader want to be your BFF
Learn from someone whose emails have been featured, read aloud, loved on, dissected, and caressed almost obscenely on podcasts, in experts’ emails, in high-ticket masterclasses—and who knows where else?
Hi, I’m Laura Belgray – creator of this Inbox Hero joint
I’m also founder of Talking Shrimp, co-creator of The Copy Cure, and—brag alert—source of the best emails around. How do I know they’re the best? People tell me so. (With Inbox Hero by your side, they’ll soon tell you that about yours, too.)
My emails—which have been read aloud on podcasts, cited in “best of” lists, and mentioned in Forbes, Money, Business Insider, and more—have brought in over $1M revenue in a year. Without webinars, sales calls, or even ads to any sales page, emails have done the work of selling my (now retired) services, my courses, and my high-ticket mastermind. Master the art of emails, and yours can be the profit engine of your business, too.
Even without a big list. (Mine is 1/10th the size, or even 1/100th the size, of some of my peers’.)
Not to mention, they’ll delight, entertain, inspire, comfort, and enlighten your subscribers—and endear them to you for life. That kind of loyalty will never come from a great IG feed or a Facebook ad. It’s all about emails. You’ll see.
Be an Inbox & Story Hero!
Learn to write stories that get your emails devoured…and your offers snapped up.
This shizz really works!
