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About the course:
John McIntyre’s Drop Dead Copy course is an invaluable resource for anyone looking to improve their copywriting skills. The course covers all the basics of writing effective copy, starting with how to create a powerful headline and moving on to how to write compelling body copy and persuasive calls-to-action. John also provides detailed insights into advanced copywriting techniques such as using storytelling and creating scarcity, helping users take their skills to the next level.
The course itself is laid out in five sections, each one packed with valuable information. It starts off by giving a comprehensive overview of the fundamentals of copywriting, covering everything from understanding your audience’s needs to unearthing customer pain points. From there, John moves on to discuss how to write effective headlines, body copy, and calls-to-action. He also goes into detail about understanding customer psychology and crafting persuasive sales messages.
In addition to the main course material, John offers several additional resources in his Drop Dead Copy course. These include downloadable worksheets that help users track their progress, video tutorials for a more visual learning experience, and access to a private Facebook group where they can ask questions and exchange ideas with other aspiring copywriters.
Overall, John McIntyre’s Drop Dead Copy course provides an excellent foundation of knowledge for anyone interested in becoming a better copywriter. The lessons are easy to understand yet comprehensive enough so that experienced practitioners can still learn something new. Highly recommended!