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More about the course:
Jared Codling’s Hack Your Agency Super Course is designed to help agency owners and entrepreneurs alike learn the essential skills needed to grow their businesses. This course covers topics such as marketing, sales, financials, operations, customer service, client management, and more. The goal of this course is to teach students how to become successful in the field of digital marketing and agency ownership.
The course begins with a discussion on the fundamentals of owning an agency: understanding core business principles; getting your financials organized; creating budgets; managing clients; finding new leads; growing your team; setting up processes for efficient workflows; performing market research; launching campaigns that drive results; understanding analytics data & more. After covering these basics, students will gain a deep understanding of more advanced topics like SEO, PPC, social media marketing, content optimization & strategy.
The course also includes hands-on activities to reinforce the concepts discussed in each lesson. Students can practice creating a business plan, setting up their own agency website, writing effective sales copy and emails, tracking conversions & optimizing campaigns. They’ll also learn how to use tools like Google Analytics & Search Console to measure the success of their efforts.