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About the course:
Facebook remains one of the most popular social media networks in the world, and it is no surprise that many businesses opt to promote their products and services through Facebook Pages. However, as competition grows, it can be difficult to stand out from the crowd. That’s why it’s important for businesses to have a comprehensive strategy for increasing engagement on their Facebook pages in 2020.
The first step is to ensure that your page has strong visuals – this means using high-quality images or videos with engaging content. The more unique and eye-catching your page looks, the more likely people are to stop scrolling and actually interact with your posts. Additionally, having an attractive header image or profile picture will make your page look professional and help to build trust with potential customers.
Another important way to increase engagement on Facebook is by regularly posting content that is relevant to your followers and encourages discussion. This could be anything from asking questions, sharing industry news, or highlighting customer success stories. Additionally, it’s important to vary the types of content you post – try mixing in polls, videos, infographics, images, GIFs and memes.