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About the course:
14-Day Script Challenge by Harmon Brothers
Maybe you have a dream of turning your side hustle into much more than a side hustle. Or maybe you want to take your small business sales to the next level.
You know video is the best way to showcase your product or service—but you’re not sure where to start, or how to make an effective ad that ensures sales.
In this course “14-day challenge”, you’ll be spending quality, no-nonsense time with Daniel Harmon, the Creative Director behind the ads that brought in massive sales for brands like Squatty Potty, Chatbooks, ClickFunnels, Lumē Deodorant, and more.
This isn’t just theory.
Daniel and the HB team have written dozens of ads, but still got TONS of value from going through the 14-Day Script Challenge step-by-step on a REAL ad for a REAL client with a REAL product—OH, AND WE RECORDED IT FOR YOU!
You’ll get to see the whole process from start to finish as you work on each piece of your own script, and you’ll get all our behind-the-scenes insights into exactly how we write scripts that consistently turn a profit for ourselves and our clients.
With the 14-Day Challenge, you get:
Daily video lessons that walk you through researching, writing, and polishing each section of your own effective video script.
Daily behind-the-scenes access into our process as we collaborate, generate ideas, and problem solve on a real client’s video.
Watching the process will give you insights on how to tackle your own script.
Practical, hands-on workbook exercises to help you get your script DONE quickly and effectively. (The included workbook is over 50 pages and is form-fillable so you can easily keep track of all of your work and refer back to it without searching through papers or a notebook.)
FROM BLANK PAGE TO SCRIPT THAT SELLS IN 14 DAYS
THE HARMON BROTHERS STRUCTURE
On Day 1, Daniel will let you in on the secret structure we use for every Harmon Brothers ad to make sure it sells. You’ll also outline your first rough script for your product.
NAILING DOWN YOUR AD CONCEPT
We’ll walk you through each piece of research, testing, and brainstorming we use on our own ads, to make sure you’re targeting the RIGHT market with the RIGHT ad concept.
BUILDING THE SALE
In week 2, we’ll take a deep dive into each piece of the structure that has made Harmon Brothers’ ads so effective, and you’ll get a chance to add these pieces to your own script. We’ll give you the tricks and tools you need to build the sale, and have customers asking to buy!
WRITING (AND REFINING) YOUR SCRIPT
Finally, you’ll get to put together all of the pieces of your script and play around with different organizational approaches. You’ll also work through several different exercises to test and revise your script until it’s ready to go!