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Accelerate Your Career by Writing Online
In Write of Passage, you will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.
Write Online.
Build Your Audience.
Subscribe here to receive my free email series: 7 Lessons You Need to Write Online.
– Follow The Netflix Principle
– Build a Note-Taking System
– Own Your Distribution
– Build Your Personal Monopoly
“Write of Passage kicked my writing into action while simultaneously upgrading my mindset about how to write and share work. It’s more than a class. It’s a community that can change your trajectory in life.”
– Kirsten C.
Write of Passage is for anyone who wants to.
Publish quality content on a consistent basis
We’ll teach you a systematic approach to collecting insights and turning them into content on a consistent basis.
Create intellectual assets that grow in value over time
Your writing will grow into a body of work with a coherent purpose, not just a series of one-off posts.
Boost your influence in your field, organization or industry
We’ll show you how to build a reputation as the top authority in your field using evergreen content.
Build a following that brings you personal and professional opportunities
Your followers will help you find excellent opportunities, including jobs, projects, clients, and sales.
Connect directly with peers, colleagues, and leaders in your industry
We’ll show you how to use your writing as an introduction to the most interesting people in your industry.
Increase the serendipity and opportunity in
your work and life
Create a life of more surprise, and excitement by harnessing the full potential of the internet.
Course Overview
You will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.
1. The Age of Leverage
Why should you write on the internet? Module 1 has your answer.
We’re living in the Age of Leverage, a time of unprecedented opportunity for creators. Good ideas can be shared at no marginal cost. Your work can spread around the globe while you sleep. It’s time to harness that potential.
After introducing the course, David shares how writing online opened new doors and widened his world. You’re then given an overview of each course module, including your Serendipity Vehicle and Personal Monopoly.
2. Make Your Serendipity Vehicle
Blogging isn’t dead. In fact, it’s just in its infancy.
Module 2 introduces you to the Seven Principles of Content Creation.
Your blog is a Serendipity Vehicle. The place where your distinct voice emerges through sharing and receiving feedback on your work. There are no quick promises. But consistent production will give you an edge for spreading ideas and connecting with others. David explains how he sparked an audience by applying these principles over time. He also reviews four common concerns about writing online.
3. Create Your Online Home
Put away your resume paper and fire up your new website.
Module 3 shows you the importance of your Start Here page, which is your resume, business card, and portfolio all wrapped into one. It’s the lobby of your online home, the first thing people will see when they “walk in.” David shares the keys to a stellar Start Here page, and gives strategies for narrowing your site’s focus. You’ll learn about the Paradox of Specificity, the internet’s power to match, and a philosophy for personal growth via writing.
4. Set Up Your Distribution System
“Email is the next big thing.”
Module 4 explains the underrated power of email distribution to share your ideas, stay connected with people, and receive feedback at scale.
Use your email newsletter to create a distribution channel that you own. A highlight reel for your best work that leads to new ideas, connections and opportunities. David then introduces his favorite concept in Write of Passage – the Content Triangle, a process for abundant content creation in the digital age.
5. Learn to Write Clearly & Persuasively
David uses Module 5 to take you behind the scenes of his writing process.
Using his article on cooperation as a case study, David demonstrates his process for outlining an article. You’ll see how he takes an article from casual conversation to finished product – outlining, source gathering, writing, refining, and sharing. You’ll see why modern pieces of writing aren’t merely written, but assembled. And you just might learn why people in New York City are so rude.
6. Connect with Anyone
Networking has flipped in the digital age. Module 6 gives you the new method for connecting with peers and thinkers you admire.
Put your writing to work as a beacon for finding and meeting interesting people. David shares the concept of a “third door” for building real relationships with industry leaders. He tells the story of his worst networking mistakes so you don’t repeat them. And you’ll hear about the importance of specificity and reciprocity when asking for a meeting. Also included: six guidelines for de-risking your cold email outreach.
7. Build Your Personal Monopoly
Ideas can travel faster and farther than ever before. But what do you want to launch into orbit?
Module 7 walks you through building your personal monopoly – a narrow area of expertise that emerges from your unique intersection of abilities. David reviews how to define and refine your personal monopoly. You’ll then learn how to use that specific knowledge to build a following and gain leverage, hearing several examples of distinct paths carved by online creators. Building off of principles from the previous modules, you’ll understand how to capitalize on the massive opportunities of the bi-directional media landscape.
