With this course, you will learn how to optimize your product feeds for Google Shopping and Merchant Center. You’ll also get actionable strategies on using the Adwords platform to create high-performance eCommerce PPC ads. This includes creating ad groups, choosing keywords, setting bid prices, optimizing landing pages, tracking results and measuring ROI.

You will also gain insight into the latest trends in eCommerce PPC advertising and discover which tactics work best for different industry verticals. Plus, you’ll learn best practices for writing engaging ad copy that resonates with customers and encourages them to click through and convert. Finally, you will develop an understanding of the various performance metrics used to measure success in shopping campaigns.

By completing this course, you will have the knowledge and skills to create effective eCommerce PPC campaigns using Google Shopping and Merchant Center. You’ll also be ready to analyze performance data and make informed decisions that drive your business’s success. Let’s get started!

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