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About the course:
Complete Workshop Library – 12+ hours of over the shoulder video audits and account analysis.
Ecommerce videos include:
Feed Optimisation for ROAS & Scale
In this hour I cover:
Rules and supplementary feeds.
Tried and tested product segmentations.
Loads of ideas to test and examples throughout.
The BIG 70-point Audit
A deep (2 hour 13 minute), structural audit of the account.
With a view on how to position and scale the business beyond this point.
No stone is left unturned.
An Interesting DTC (competitive niche)
Single product direct to consumer (DTC), in a highly competitive market.
Everything is discussed – from the website and checkout UX to Search, Shopping, Bidding, Video, DSA and remarketing.
Lead Gen videos include:
How to save a Local Services Ad Account
1 hour reviewing local service account for window repair and installation.
The cost per lead metrics are up to an eye-watering $2,000!
I’m confident there’s scope for less than $100 leads, and without losing lead volume.
Consolidate, Restrucutre & Fix
1hr 40 minutes reviewing Financial services industry.
Covering a lot of bases including consolidating after recent mixed results.
The account needs a restructure and refresher!
B2B high CPC and Low Conversions
To move the needle, I look at:location targets, overlap and consolidation (for easier account management).
Landing page copy recommendations competitors and positioning (how you beat them).
Remarketing ideas and more.