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About the course:
Duston McGroarty – The Opportunity Letter course is designed to help entrepreneurs create compelling, results-oriented letters to potential investors, partners or customers. It teaches the fundamentals of persuasive writing and provides guidance on customizing content for various audiences. The course emphasizes practical techniques including analyzing target recipients, researching markets and crafting a powerful call-to-action. Additionally, it examines tone and language choice as well as basic design principles that can be used to optimize readability and memorability. Students will leave with the skills needed to produce high quality letters in a variety of business situations. With The Opportunity Letter course from Duston McGroarty, entrepreneurs will learn the essential strategies for creating compelling written communications that make an impact.