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More about the course:
Digital Product Lab course is designed to teach students the fundamentals of product management and enable them to apply those skills in today’s ever-evolving digital world. The course focuses on key areas such as understanding customer needs, developing a successful product strategy, and managing a product’s lifecycle. Students will learn the tools needed to bring an idea from concept to market, as well as the skills required for successful prototyping, testing, launching, and iterating products that meet customer expectations. Through hands-on activities and case studies, students will gain practical experience in identifying customer problems and creating innovative solutions that meet their needs. In addition to classroom instruction, students will have access to projects with industry partners and be able to join virtual product labs where they can collaborate with peers and collaborate on projects. By the end of this course, students will have an understanding of the principles and practices of modern product management as well as strategic insights into the digital marketplace. With a deeper knowledge of how to develop successful products in today’s digital age, students will be prepared to join the growing ranks of product professionals across industries.
