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About the course:
What you get:
Module 1 Overview
The Core Concepts
- The Ecommerce Tree Of Life provides proof of concept validation
- Evaluation of Product Market Fit
- Ecommerce’s Core Pillars
- Ecommerce Strategy: Why You Need It
- Ecommerce: The Customer Value Journey
Module 2 Overview
- How to create your customer avatar
- These are the 4 Key Ecommerce Attributes
- 26 Examples of Transactional Ecommerce offers
- Create Your Offer Stack
Module 3 Overview
- Optimizing Your Online Store
- How to create the ideal hierarchy for your homepage
- How to organize collections – Content Hierarchy
- Set up your menu
- How to create perfect product pages
- Photographs of products
Module 4 Overview
Sales Channels: Email Marketing & Paid Advertising
- Introduction to Sales Channels
- Email Marketing: Welcoming Email Flows
- Email Marketing: Abandon Cart Emails
- Email Marketing: Email Flows Post-Purchase
- Email Marketing: Campaign emails
- Introduction of Paid Advertising for Ecommerce
- Paid Advertising: The Anatomy of an Ad for Meta
- Paid Advertising: Copywriting, Creative on Meta
- Paid advertising: Meta testing copy, creative and audience
Module 5 Overview
Build a social store
- Introduction to Expanding your Ecommerce on Social Media
- Lauren Petrullo, Your Instructor
- Why use Meta & Social Shops
- Facebook vs Instagram shops
- What platforms have shops? What is Meta?
- How to set up social shops
- How to apply for offer creation
- Key social selling KPIs
- Where are Social Shops and UGC headed?
- Who should manage your social store?
- What are the Standard Operating Procedures for Social Shops (SOPs)?
- Use Social Feed to Tag Social Shops
- Shopfronts in the Metaverse
- How to Address Objections
- ClearStem Case Study
Workshop on Building a Winning E-Commerce Product Pages with Ezra Firestone
With an ecommerce expert who has made $50 million in just 36 months, we can design and build a winning product page for ecommerce that converts visitors into buyers.
Create a foolproof product promotion giveaway in 10 days or less with Lauren Petrullo
This workshop will teach you how to promote your products and services wherever your customers are. In 10 days, you’ll be able to create and execute an omnichannel promotion.
The Email Promo Pack
This collection includes the best DigitalMarketer blueprints and strategies that will ignite your offers, make your emails stand out, and help you promote your products.
The 5-Part Refund-Reducer Email Series Playbook
This Playbook will teach you about 2 types of communication that you can use to reduce refunds and save customers. This template can be used in your business.