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Business Growth For Entrepreneurs by John Whiting course focuses on the key areas of small business growth including marketing, customer service, financial management, and entrepreneurship. The course also examines the various strategies and techniques used to grow a business in today’s competitive environment. Students will learn how to develop a business plan and identify potential customers, create and manage an effective marketing program, develop customer service standards that meet customer expectations, use financial statements to assess financial health of a business, manage cash flow effectively, negotiate contracts successfully, and build relationships with vendors and suppliers. Students will be able to apply these concepts to their own businesses as they work towards achieving their entrepreneurial goals. Throughout the course students will gain hands-on experience through case studies and discussions with industry experts who are currently leading successful businesses.
At the end of the course, students will have developed a comprehensive business plan that covers all the key areas of growth and establishes realistic goals. They will be able to identify potential customers, develop marketing plans, create customer service standards that meet expectations, use financial statements to assess financial health and manage cash flow effectively. Additionally, they will understand how to negotiate contracts successfully and build relationships with vendors and suppliers. Students can also expect to gain a better understanding of their own entrepreneurial strengths and weaknesses so they can evaluate future opportunities more objectively.
