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Email marketing hasn’t been around for very long, but it still has plenty of established ‘wisdom.’ Most of those ideas were inherited from old-school ‘Mad Men’ like Claude Hopkins, Eugene Schwartz, and David Ogilvy.
Buy, buy, buy, now, now, now is the all-too-common refrain. Grab your audience’s attention and do whatever it takes to “get ’em on your list” and make the sale as fast as possible.
The Art of Email Course Outline
- Module 1 (Foreword, Introduction, Strategic Upstream Decisions, Strategy + 10,000′ View, How to Think About Writing, and the Nine Dot Puzzle)
- Module 2: Principles of Serialized Narratives
- Module 3: Soap Opera Series
- Module 4: Relationship Building Series
- Module 5: Value Newsletter
- Module 6: Bridge Emails
- Module 7: Story-Powered Promotions
- Module 8: Product Launch Series
- Module 9: Customer Onboarding Series
- Module 10: Putting It All Together
- Module 11: Advanced Ideas
