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Alex Becker – HCOM 3030 course is designed to provide students with a comprehensive understanding of marketing principles, methods, and strategies. It covers topics such as market analysis, strategic planning, consumer behavior, segmentation, positioning and promotion. The course also provides an overview of digital marketing channels such as web design, search engine optimization (SEO) and social media marketing. In addition to the classroom lectures and discussions, students are encouraged to participate in group projects that allow them to demonstrate their knowledge while creating real-world solutions for businesses. By the end of this course, students will have gained a thorough understanding of contemporary marketing concepts and developed skills necessary to succeed in today’s competitive marketplace.
Throughout the semester various activities will be assigned that reinforce student learning objectives. These activities may include researching and analyzing case studies, developing a marketing plan, creating surveys for market research, or writing advertising copy. By the end of the semester students should be able to critically analyze current marketing trends, apply key concepts in effective strategies, and develop a comprehensive understanding of consumer behavior and its impact on marketing decisions. Additionally, students will gain valuable experience working with real-world data and applying their knowledge to create meaningful solutions for businesses.
